Germans are said to be uptight, reserved and not very funny. In fact, we do have a different approach to social media. Some say Germans are more concerned about their privacy and tend to tell less about themselves than citizens of other countries. Maybe that is why Germany ranked low in the international comparison 2010 (see below) showing the usage of social media?
Meanwhile social media is on the rise in Germany
So if you are planning to interact with your target groups – please bear in mind that the German attitude towards social media and the contents of social media might not be what you are used to.